Marketing and sales
Is having a great product a guarantee of business success? Certainly not. Because the sales process requires potential customers to know your product and to be aware of its performance and its advantages over similar products. The task of informing in this field is the responsibility of the marketing and sales teams. Marketing usually plays an important role in the initiation of potential sales, for example, it can inform people about the sale of a product by launching a campaign. The sales team also deals directly with the customer to finalize the deal.
Another benefit of having marketing and sales teams is their collaboration. In other words, instead of working independently, they share their information and ideas together to achieve a better result.
What is the definition of marketing and sales?
- Sales includes operations and activities that promote and sell services or goods.
- Marketing includes the processes or techniques of advertising, selling and distributing services or goods.
These definitions show two aspects of the marketing and sales relationship:
- The duties of both departments are closely related.
- Marketing plays an important role in sales support.
Marketing and sales duties
Although marketing and sales are divided into two separate groups, their functions overlap. In addition, the ultimate goal of both marketing and sales departments is to increase sales, and as a result, these two departments should work together.
Sales duties
- Continue the marketing path
- Establishing relationship and building trust
- Making sales
- Customer retention
Marketing tasks
- Awareness
- Interaction
- Customer conversion
- Customer retention
The role of technology in marketing and sales
Today, technology plays an important role in marketing and sales, while also helping to facilitate collaboration between these two parts of the business. Customer relationship management system (CRM) is a clear example of marketing and sales technology.
Marketing and sales techniques
What techniques do marketing and sales teams achieve their goals? These techniques are different based on the industry and corporate culture, and they undergo changes and transformations with the passage of time.
Sales techniques
- Limit opportunities
- Focus on the pain point
- Finalizing a possible purchase
Marketing techniques
- Outbound marketing
- Inbound marketing
How to improve marketing and sales departments
Efforts have been made to improve the marketing and sales departments, although first one must understand the role of each of these departments so that logical and specific goals can be set for the business. Therefore, improving both sectors depends on identifying the right tactics, which vary according to the type of business interaction with the customer. In addition, technology can help organize this process and increase its effectiveness. In fact, technology plays a role in improving the information that is shared between both departments and helps each of the marketing and sales departments to achieve their common goals for more sales and business prosperity.
From market research to marketing, Pouresh International Business Group provides you with its experiences to achieve continuous and sustainable sales.
